The primary web account login is intended for individual customers for their own personal use. Individual customers are required to log in to this account when:
It is important to note that the primary web account login is NOT intended for use by institutions, companies, agents, booksellers, etc.. Individual customers SHOULD NOT create a primary web account login for the intended use of an institution, company, agent, bookseller, etc . . .
To access online subscription products - This is rare but some subscribers are granted a special username/password to access to their purchased online subscription product. Access to online subscription products is typically granted by other means through the users institution.
To access subscription products usage statistics - Institutions that purchase AMS online subscription products are given a special username/password to access their COUNTER-compliant usage statistics reports.