Promotional Initiatives

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General Author Resources AMS Book Author Resources AMS Journal Author Resources Why Publish with the AMS? Contact AMS Acquisitions Editors Author FAQ Technical Support Author Packages Journal author packages Monograph author packages Collections and proceedings volumes author packages	Promotional Initiatives The Promotions, Acquisitions, and Public Awareness departments of the AMS work collaboratively with authors through a variety of ways to provide increased visibility for a new book release. Promotional initiatives may include: Direct mail campaigns Special promotions and visibility programs Potential advertising in related journals, magazines, and web sites Featured in catalogs with worldwide distribution Featured in the “New Publications” section of the Notices (international circulation approximately 30,000) Announcement sent to all commercial sales channels, domestic and international, including distributors, retail bookstores, and library wholesalers Placed on Amazon.com and BarnesandNoble.com Included on the AMS Bookstore and announcement mailed to over 2,000 e-mail subscribers through the “What's New” e-mail alert Sent to major reviewing/indexing agencies, including Mathematical Reviews, Zentralblatt, Bulletin of the AMS, and SciTech Book News

General Author Resources