Promotional Initiatives

The Promotions, Acquisitions, and Public Awareness departments of the AMS work collaboratively with authors through a variety of ways to provide increased visibility for a new book release. Promotional initiatives may include:

• Direct mail campaigns
• Special promotions and visibility programs
• Potential advertising in related journals, magazines, and web sites
• Featured in catalogs with worldwide distribution
• Featured in the “New Publications” section of the Notices (international circulation approximately 30,000)
• Announcement sent to all commercial sales channels, domestic and international, including distributors, retail bookstores, and library wholesalers
• Placed on Amazon.com and BarnesandNoble.com
• Included on the AMS Bookstore and announcement mailed to over 2,000 e-mail subscribers through the “What's New” e-mail alert
• Sent to major reviewing/indexing agencies, including Mathematical Reviews, Zentralblatt, Bulletin of the AMS, and SciTech Book News
• Previews available through Amazon's Search Inside This Book program and Google Book Search