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MR2402436 (2009e:05285) 05C80 (05C90 68R10 91D30)
Mossel, Elchanan; Roch, Sebastien On the submodularity of influence in social networks. STOC'07---Proceedings of the 39th Annual ACM Symposium on Theory of Computing, 128--134, ACM, New York, 2007.
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