Guidelines for the JMM Brand
The JMM logo represents diverse voices, equal and inclusive, moving forward together to propel mathematics at all levels of the discipline. It is an image of shared movement, of welcoming, of reaching out, convening, connecting, including, supporting, and advancing.
There are several versions of the JMM logo that can be used in different contexts.
Logos for General JMM Communications
For communications that are not about a particular year or location, use one of the following.
- Number 1 is the preferred version.
- Number 2 is intended for custom giveaway items that have a very small print area.
| 1 | 2 |
|---|---|
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Logos for Year/Location-Specific JMM Communications
For communications that are year and location specific, use the following.
- Number 3 is the preferred version, however, if the location and date are prominent in the text of your communication, you may use number 4.
- Number 5 is intended for custom giveaway items that have a very small print area.
| 3 | 4 | 5 |
|---|---|---|
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A complete set of all JMM logos and brand guidelines is also available in this compressed file.
Logo size:
No smaller than 2 inches (print) or 144 pixels (online). One exception is custom giveaway items. In this case please use logo 2 or 5.
Logo clear space:
The space around the logo must be no smaller than the width of the “m” of “jmm.”
Logo background color:
Must be a plain background (no patterns). If white, full color logo (preferred). If the background is a dark color, use the white logo. If the background is a light color, and the gray or teal of the logo blends, then use the plain blue logo. For black and white documents, use the black logo.
| JMM Blue | JMM Teal | JMM Gray | |
|---|---|---|---|
| Pantone coated: | 2935U | 2958C | 428C |
| Pantone uncoated: | 300U | 2958U | 427U |
| Pantone process: | 203-1 | 229-4 | 175-2 |
| CMYK: | 100/60/0/0 | 70/5/5/0 | 5/0/0/25 |
| RGB: | 0/87/184 | 12/183/225 | 187/196/202 |
| Hexadecimal: | #0057B8 | #0CB7E1 | #BBC4CA |
JMM Fonts
The JMM logo uses the font Univers LT Std, 67 Bold condensed. If you do not have access to the Univers font set, you should pair the logo with a simple sans serif font, such as Calibri. To maintain a clean look, increase the leading (line spacing) in order to make your text approachable.
JMM Social Sharing Graphics
The following social sharing icons are available for use.
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