Promotional Initiatives
The Promotions, Acquisitions, and Public Awareness departments of the AMS work collaboratively with authors through a variety of ways to provide increased visibility for a new book release. Promotional initiatives may include:
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Direct mail campaigns
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Special promotions and visibility programs
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Potential advertising in related journals, magazines, and web sites
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Featured in catalogs with worldwide distribution
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Featured in the “New Publications” section of the Notices (international circulation approximately 30,000)
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Announcement sent to all commercial sales channels, domestic and international, including distributors, retail bookstores, and library wholesalers
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Placed on Amazon.com and BarnesandNoble.com
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Included on the AMS Bookstore and announcement mailed to over 2,000 e-mail subscribers through the “What's New” e-mail alert
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Sent to major reviewing/indexing agencies, including Mathematical Reviews®, Zentralblatt, Bulletin of the AMS, and SciTech Book News
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Previews available through Amazon's Search Inside This Book program and Google Book Search
