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Promotional Initiatives

The Promotions, Acquisitions, and Public Awareness departments of the AMS work collaboratively with authors through a variety of ways to provide increased visibility for a new book release. Promotional initiatives may include:

  • Direct mail campaigns
  • Special promotions and visibility programs
  • Potential advertising in related journals, magazines, and web sites
  • Featured in catalogs with worldwide distribution
  • Featured in the “New Publications” section of the Notices (international circulation approximately 30,000)
  • Announcement sent to all commercial sales channels, domestic and international, including distributors, retail bookstores, and library wholesalers
  • Placed on Amazon.com and BarnesandNoble.com
  • Included on the AMS Bookstore and announcement mailed to over 2,000 e-mail subscribers through the “What's New” e-mail alert
  • Sent to major reviewing/indexing agencies, including Mathematical Reviews®, Zentralblatt, Bulletin of the AMS, and SciTech Book News
  • Previews available through Amazon's Search Inside This Book program and Google Book Search

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